In 2021, we worked with a sports league that looked successful from the outside. Big games filled stadiums, the energy was wild, and fans showed up in thousands. But the excitement didn’t last. Once those games were over, the connection was gone. Smaller matches had half-empty seats, merchandise moved slowly, and younger fans wanted digital experiences the league couldn’t give them.
The Problem
Their systems were old. Tickets were still mostly sold at counters, merchandise was handled by a vendor who didn’t share any data, and social updates were scattered here and there. Fans had no single place to follow their teams or players. During the off-season, revenue dropped badly. Sponsors started pulling out because engagement looked weak.
Our Solution
We suggested building one app that pulled everything together:
- Fans could buy and scan tickets digitally.
- Real-time scores and player stats kept them engaged even outside the stadium.
- Team merchandise could be bought inside the app with exclusive discounts.
- A fan zone where people posted, commented, and shared content.
- Personalized alerts for games, offers, and sponsor campaigns.
Results
- Ticket sales went up by 35%, especially for smaller matches.
- Merchandise sales jumped 50%.
- Daily engagement rose by 65%, even off-season.
- Sponsors returned once they saw clear engagement numbers.
What This Shows
Sports are emotional, and digital tools can extend that feeling beyond match day. By giving fans one app to cheer, shop, and stay updated, the league didn’t just sell more tickets, it built loyalty.
